Find your point of difference

Course Description:

Finding Your Point of Difference is a simple, practical guide by Snap Marketing to help business owners uncover what makes them unique. You’ll explore your strengths, story, and strategy to define your competitive edge and create marketing that truly connects. Perfect for New Zealand business owners ready to grow with clarity, confidence, and purpose.

What You’ll Learn:

 Get Clear on Your Vision – Define your mission, values, and the future you want to create for your business.

 Why Difference Matters – Understand how authenticity attracts customers and helps your brand rise above the noise.

 Avoid Common Mistakes – Stop competing on price or copying others and instead out-authentic your competitors.

 Define Your Point of Difference – Identify your unique mix of strengths, experiences, and personality that only you bring.

 Your Story as the Core – Learn to use your personal story to create trust and emotional connection.

 Strengths & Skills Audit – Map out your top strengths, skills, and life experiences to reveal your unique combination.

 Audience Lens – Match your natural strengths to what your audience values most.

 Competitor Contrast – Analyse your competitors to find your gap and position your brand powerfully.

 Next Steps / Action Plan – Put it all into practice with prompts to share your story, refine your message, and take action.

“When you stop shrinking, you create space for others to see you, connect with you, and trust you. And that’s where the magic of business growth begins.”