Find your point of difference

Course Description:

Finding Your Point of Difference is a practical and simple guide designed by Snap Marketing to help business owners uncover what makes them truly unique.

Through a mix of reflection prompts, strategy insights, and storytelling tools, you’ll learn how to identify the personal and professional strengths that shape your brand — and how to turn them into your competitive advantage.

Whether you’re just starting out or ready to refresh your brand, this tool helps you move beyond comparison and create authentic marketing that resonates with your audience.

Perfect for New Zealand business owners who are ready to grow with clarity, confidence, and purpose.

What You’ll Learn:

 Get Clear on Your Vision – Define your mission, values, and the future you want to create for your business.

 Why Difference Matters – Understand how authenticity attracts customers and helps your brand rise above the noise.

 Avoid Common Mistakes – Stop competing on price or copying others and instead out-authentic your competitors.

 Define Your Point of Difference – Identify your unique mix of strengths, experiences, and personality that only you bring.

 Your Story as the Core – Learn to use your personal story to create trust and emotional connection.

 Strengths & Skills Audit – Map out your top strengths, skills, and life experiences to reveal your unique combination.

 Audience Lens – Match your natural strengths to what your audience values most.

 Competitor Contrast – Analyse your competitors to find your gap and position your brand powerfully.

 Craft Your Point of Difference Statement – Write a clear and confident statement that sums up who you help and how.

 Next Steps / Action Plan – Put it all into practice with prompts to share your story, refine your message, and take action.

“When you stop shrinking, you create space for others to see you, connect with you, and trust you. And that’s where the magic of business growth begins.”