Marketing Basics 101

Marketing Basics 101 gives you the tools to understand and apply the core principles of marketing without overwhelm. Inside, you’ll find easy-to-follow guidance on branding, social media, and connecting with your audience. It’s designed for beginners and busy business owners who want clarity, confidence, and practical skills they can use immediately to grow.

By working through the steps, you’ll learn how to:

• Define your brand voice and values

• Audit your current social media presence

• Create content that connects and converts

• Understand the basics of audience targeting

• Build consistency across your marketing channels

This resource is self-directed, meaning you can work at your own pace and revisit sections whenever you need a refresh.