Course Description:
Growing your business online doesn’t need to feel overwhelming or complicated. In this full course, you’ll learn simple, effective strategies to build your brand presence on social media — without burning out or getting lost in the noise.
Each lesson takes you step by step through the essentials:
What You’ll Learn in This Course
✅ Strategy, SWOT and SMART Goals
Learn how to design a social media strategy that is clear, achievable and aligned with your goals. You’ll map out your strengths, set SMART goals and build a plan that keeps your content focused.
✅ Identify Your Audience
Discover step-by-step methods to define who you are speaking to, what matters most to them and how to reach them effectively. This module helps you keep your audience at the centre of every decision.
✅ Branding
Explore how to create a strong, recognisable identity across all platforms. You’ll learn how to use fonts, colours, logos and tone of voice so your brand feels professional and memorable.
✅ Content Creation
Follow a creative workflow that makes planning, designing and publishing easier. You’ll practise building content that is consistent, engaging and on-brand every time.
✅ Meta & Metrics
Understand which numbers really matter. This part of the course teaches you how to track performance, read your data and refine your approach so your content keeps improving.
✅ Resources & Tools
Get equipped with a curated list of apps and platforms that simplify social media management. You’ll walk away with practical tools to support your workflow and keep you confident online.
This course blends practical marketing skills with a keep-it-simple approach — so you can grow your audience, generate leads, and show up online with clarity and confidence. By the end, you’ll have a personalised strategy, ready-to-use content ideas, and the know-how to measure your success.
💡 Who it’s for:
Small business owners, start-ups, and entrepreneurs who want to take control of their social media — without spending hours figuring it all out.
